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# Slide 1 — 2084 ADMISSION TARGET: FROM PERFORMANCE TO 1,000 ### Admission Performance Analysis & Strategic Plan 2084 ## PRIMARY TARGET ### **1,000 ADMISSIONS** Our objective fo…
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# Slide 1 — 2084 ADMISSION TARGET: FROM PERFORMANCE TO 1,000 ### Admission Performance Analysis & Strategic Plan 2084 ## PRIMARY TARGET ### **1,000 ADMISSIONS** Our objective for 2084 is not simply to increase admission activity. It is to build a **stronger, more measurable and student-focused admission system** capable of consistently achieving 1,000 admissions. ### What 2083 tells us * Strong existing admission base * Science remains our largest admission segment * Kathmandu is a major school-recruitment market * Terai and eastern districts represent significant student-origin markets * Student word-of-mouth is an important admission driver * Follow-up and competition are major areas of student loss * Digital presence and regional marketing need to become much stronger ### 2084 Strategic Direction **PROTECT → IMPROVE → EXPAND → CONVERT → ACHIEVE** **Protect our existing strengths. Improve the student experience. Expand our market reach. Convert more qualified prospects. Achieve 1,000 admissions.** --------------------------- # Slide 2 — WHAT DID 2083 TEACH US? ## Admission Performance at a Glance ### 1,205 Admission Records | Stream | Students | Share | | -------------- | -------: | ----: | | **Science** | 766 | 63.6% | | **Management** | 378 | 31.4% | | **Law** | 61 | 5.1% | ### Major Groups * Biology — **467** * Physical — **298** * Computer — **186** * Business — **117** * HM — **76** * Law — **61** ### Academic Profile * **83.3%** of students had GPA ≥ 3.0 * **47.1%** had GPA ≥ 3.5 * Average GPA: * Science — **3.49** * Law — **3.36** * Management — **3.06** ### KEY INSIGHT **Science is our core admission engine, but 1,000 admissions cannot depend on one stream alone.** ### ACTION FOR 2084 ## **Protect Science + aggressively develop Management + create a focused growth strategy for Law.** # Slide 3 — WHERE ARE OUR STUDENTS COMING FROM? ## Geographic Market Analysis ### Top School Districts | District | Students | | --------- | -------: | | Kathmandu | **255** | | Siraha | **120** | | Dhanusha | **93** | | Bhaktapur | **66** | | Sarlahi | **64** | | Mahottari | **61** | | Rautahat | **52** | | Kailali | **45** | ### Top Permanent Address Districts | District | Students | | --------- | -------: | | Siraha | **125** | | Dhanusha | **114** | | Sarlahi | **81** | | Rautahat | **62** | | Mahottari | **56** | | Kailali | **47** | | Kathmandu | **45** | ## WHAT THIS TELLS US ### Kathmandu A major **school-recruitment and institutional outreach market**. ### Terai / Eastern Nepal A major **student-origin market** with significant expansion potential. ### 2084 MARKET STRATEGY **Protect Kathmandu + deepen Terai outreach + expand into Sudurpashchim + test new high-potential districts.** ### Required structure **Valley Marketing Team** Kathmandu + Bhaktapur + Lalitpur + surrounding districts **Outside-Valley Marketing Team** Terai + Sudurpashchim + Kathmandu-bordering districts ----------------------------------------------------- # Slide 4 — WHERE ARE WE LOSING STUDENTS? ## Admission Loss & Conversion Analysis ### 95 Recorded Drop Cases Major recorded reasons: | Reason | Cases | | ------------------------------ | -----: | | Follow-up / Unreachable | **23** | | Scholarship / Competitor Offer | **21** | | Other College / Institution | **10** | | St. Xavier | **7** | | Global | **4** | | Fee / Affordability | **4** | | KMC | **3** | ## THREE MAJOR PROBLEMS ### 01 — FOLLOW-UP Students are being lost because interested prospects are not always converted through consistent follow-up. ### 02 — COMPETITION Scholarships and offers from competing institutions influence student decisions. ### 03 — STUDENT EXPERIENCE & PERCEPTION What students experience inside the college affects what they tell friends, juniors and families. ## IMPORTANT DATA GAP Our current data does not provide a complete: **Lead → Contact → Counseling → Application → Selection → Payment → Admission** funnel. Therefore, we cannot yet accurately identify conversion performance at every stage. ### 2084 PRIORITY **Every prospect must have a status, owner, next follow-up date and final outcome.** ## **No lead should disappear from the system.** # Slide 5 — THE BIGGEST OPPORTUNITY: MAKE OUR STUDENTS OUR ADVOCATES ## Student Experience = Admission Growth A major source of admission is **student word-of-mouth**. That means admission does not start only with marketing. It starts with: ### WHAT STUDENTS EXPERIENCE → How they are treated → How teachers communicate → How administration responds → How modern the classroom feels → How engaged students are → What facilities they receive → What opportunities they get → What they tell their friends ## AREAS THAT MUST IMPROVE ### Modern Classroom Smart boards and AC are not available in every classroom. **Action:** Gradually modernize classrooms with smart boards, AC and technology-enabled teaching. ### Student Engagement Student participation needs to increase. **Action:** More clubs, competitions, events, practical activities, student-led programs and interactive learning. ### Internal Behavior Every interaction becomes part of the college's reputation. **Action:** Improve staff/student communication, responsiveness, professionalism and overall campus experience. ### Student Learning Facilities Modern students expect modern learning support. **Action:** Explore facilities such as: * Pro AI subscriptions * Institutional education email * Digital learning resources * Academic technology * Other tools that improve student learning ## CORE PRINCIPLE ### **“The best admission campaign is a student who genuinely recommends us.”** --- # Slide 6 — BUILD A STRONG DIGITAL ADMISSION ENGINE ## Digital Media Can No Longer Be Occasional Our digital presence must operate **continuously**, not only during admission season. ### Dedicated Digital Media Team Responsible for: **TikTok** * Short-form educational content * Student experiences * Campus life * Events * Success stories **Instagram** * Reels * Stories * Student achievements * Academic content * Campus activities **Facebook** * Admission information * Events * Parent-focused communication * Results and achievements **Paid Advertising** * Admission campaigns * Program-specific campaigns * District-targeted campaigns * Retargeting interested students ## CONTENT SHOULD SHOW — NOT JUST TELL Instead of only saying: **“We provide quality education.”** Show: * Real classrooms * Real students * Real events * Real teachers * Student achievements * Practical learning * Campus activities * Student success stories ## 2084 DIGITAL KPI **Consistent weekly content + campaign tracking + lead-source tracking + measurable inquiries generated from digital channels.** ### CORE PRINCIPLE ## **Build the college's digital identity before students start searching for admission.** # Slide 7 — EXPAND REACH THROUGH REFERRALS & TWO MARKETING TEAMS ## FROM ONE MARKETING CHANNEL → MULTIPLE ADMISSION CHANNELS ### 01 — STUDENT REFER & EARN Our existing students are already connected to: * Friends * Juniors * Schools * Communities * Different districts * Different social networks Turn this network into a structured referral channel. ### Referral System **Student → Referral → Lead → Counseling → Admission → Verified Referral** Track: * Referring student * District / zone * Referred student * Program * Status * Admission result ### 02 — TWO DEDICATED MARKETING TEAMS ## VALLEY TEAM Focus: * Kathmandu * Bhaktapur * Lalitpur * Kathmandu-bordering districts * School relationships * School visits * Career counseling * Events ## OUTSIDE-VALLEY TEAM Priority: * Terai * Sudurpashchim * High-potential eastern districts * Kathmandu-bordering areas * School partnerships * Local counseling/events * Regional student networks ## CORE PRINCIPLE ### **“We should not wait for students to come to us. We need to take the college to the students.”** --- # Slide 8 — BUILD THE 2084 ADMISSION FUNNEL ## FROM LEAD GENERATION TO CONFIRMED ADMISSION ### THE FUNNEL **School Outreach** ↓ **Digital Marketing** ↓ **Events / Education Fairs** ↓ **Student Referral** ↓ **Lead** ↓ **Contacted** ↓ **Counseled** ↓ **Applied / Entrance** ↓ **Selected** ↓ **Fee / Scholarship Discussion** ↓ ### **CONFIRMED ADMISSION** ## EVERY LEAD MUST HAVE * Student name * School * GPA * Stream / group * District * Student contact * Parent contact * Lead source * Assigned counselor * Current status * Next follow-up date * Scholarship / fee discussion * Final outcome * Lost reason ## LEAD PRIORITIZATION ### HOT Ready to decide → frequent follow-up ### WARM Comparing institutions → structured follow-up ### COLD Early-stage interest → continuous nurturing ## KEY RULE ### **NO LEAD WITHOUT AN OWNER. NO LEAD WITHOUT A NEXT ACTION. NO CLOSED LEAD WITHOUT A REASON.** ---------------------------------- # Slide 9 — INTERNAL MANAGEMENT: EVERY TARGET NEEDS AN OWNER ## FROM INDIVIDUAL EFFORT → TEAM-BASED ADMISSION SYSTEM ### CLEAR RESPONSIBILITY | Team | Primary Responsibility | | ------------------- | ---------------------------- | | **Marketing** | Generate qualified leads | | **School Outreach** | School relationships + leads | | **Digital Team** | Digital reach + inquiries | | **Counselors** | Counseling + conversion | | **Follow-up Team** | Prospect follow-up | | **Admission Desk** | Confirmed admissions | | **Finance** | Fee/payment coordination | | **MIS/Data Team** | Accurate admission data | | **Management** | Target + performance review | ## DAILY 15-MINUTE REVIEW Every day: * New leads * Today's follow-ups * Hot leads * Yesterday's admissions * Pending payments * Urgent cases * Lost leads requiring recovery ## WEEKLY REVIEW Track: * Leads by source * Admissions by counselor * Admissions by school * District performance * Conversion * Follow-up completion * Scholarship cases * Lost reasons * Competitor activity ## MONTHLY REVIEW * Target vs actual * Program performance * District performance * Campaign performance * Student feedback * Team performance * Resource requirements ### CORE PRINCIPLE **Every target has an owner. Every lead has a next action. Every result is measurable.** ----------------------------- # Slide 10 — THE 2084 GAME PLAN: 1,000 ADMISSIONS ## ONE TARGET — MULTIPLE ENGINES ### **1,000 ADMISSIONS** We achieve this through five connected engines: ### 01 — MODERNIZE **Modern classrooms + better facilities + technology-enabled learning** ### 02 — ENGAGE **More student participation + activities + practical learning + stronger campus experience** ### 03 — ADVOCATE **Improve internal behavior + student satisfaction + word-of-mouth + Refer & Earn** ### 04 — EXPAND **Digital Media Team + Valley Marketing Team + Outside-Valley Marketing Team** ### 05 — CONVERT **Centralized CRM + structured counseling + systematic follow-up + lead recovery** --- ## 2084 MEASURABLE TARGETS | KPI | Target | | ------------------------------- | ------------------------: | | **Admissions** | **1,000** | | **Lead Source Tracking** | **95%+** | | **Follow-up Completion** | **95%+** | | **Closed-Lost Reason Recorded** | **100%** | | **Major Campaign Tracking** | **100%** | | **Digital Presence** | **Continuous** | | **Marketing Structure** | **2 Dedicated Teams** | | **Referral Program** | **Implemented & Tracked** | ## MANAGEMENT DECISIONS REQUIRED ### 1. Approve the **1,000-admission target and KPI framework** ### 2. Approve **two dedicated marketing teams** ### 3. Approve a **dedicated Digital Media Team** ### 4. Approve **student referral / Refer & Earn program** ### 5. Approve **modern classroom and student-learning facility improvements** ### 6. Approve **centralized admission CRM and performance tracking** ### 7. Establish **daily, weekly and monthly admission reviews** --- # FINAL MESSAGE ## **PROTECT OUR STRENGTHS.** ## **IMPROVE THE STUDENT EXPERIENCE.** ## **EXPAND OUR REACH.** ## **STRENGTHEN OUR CONVERSION.** ## **ACHIEVE 1,000 ADMISSIONS.** ### **1,000 admissions should be the result of a stronger institution and a stronger admission system — not simply a bigger marketing campaign.** Follow Design: {"palette":["Royal Oxford Navy #0B192C — dominant canvas and executive authority","Parchment White #F8FAFC — primary slide background and high-contrast cards","Heritage Crimson #9B1D20 — critical alerts, drop reasons, and high-priority action markers","Academic Gold #D4A017 — key targets, 1,000 admission callouts, and milestone stars","Slate Steel #475569 — secondary data points, table subtitles, and subtle dividers","Soft Cloud Gray #EEF2F6 — card fills, table alternating stripes, and metric panel surfaces"],"fonts":{"DM Serif Display":"https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&display=swap","Plus Jakarta Sans":"https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,200..800;1,200..800&display=swap","JetBrains Mono":"https://fonts.googleapis.com/css2?family=JetBrains+Mono:ital,wght@0,100..800;1,100..800&display=swap"},"type":"DM Serif Display in regular 400 for dramatic numbers ('1,000') and institutional titles (38-46pt); Plus Jakarta Sans for structural subheads (semibold 600, uppercase tracked +0.05em, 13-15pt) and body paragraphs (regular 400, 15pt, 1.45 line height); JetBrains Mono (500, tabular figures) for table rows, district counts, and GPA metrics.","layout":"12-column executive grid with generous 64px perimeter margins; 60/40 asymmetric split layouts for strategic commentary paired alongside data tables; consistent left-aligned top-bar running headers with slide numbers and section flags.","framework_treatment":"Clean crisp card containers with 1px slate-tinted borders; funnel stages visualized as interconnected sequential milestone blocks; tabular admission data enclosed in borderless alternating-band containers; summary callout boxes with solid left accent bars in Academic Gold; KPI cards anchored with oversized 56pt numbers.","feels_like":"An elite university board memorandum translated into a McKinsey-grade higher education strategy deck"}
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This community presentation was shared by Darshan Thapa as a complete 11-slide example. # Slide 1 — 2084 ADMISSION TARGET: FROM PERFORMANCE TO 1,000 ### Admission Performance Analysis & Strategic Plan 2084 ## PRIMARY TARGET ### **1,000 ADMISSIONS** Our objective fo… The preview lets you review the full sequence in order, rather than judging the design from a single cover image.
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