Loading...
Community presentation
'UNIT 3 — PLACE DECISION: CHANNELS OF DISTRIBUTION Main topics: Meaning & importance of Place Types of Distribution Functions of Intermediaries Factors affecting choice of chann…
Create your own version
Use this visual direction as inspiration for a new Presenton deck.
Use this designCreator prompt
'UNIT 3 — PLACE DECISION: CHANNELS OF DISTRIBUTION Main topics: Meaning & importance of Place Types of Distribution Functions of Intermediaries Factors affecting choice of channel 1. Meaning of Place ⭐⭐⭐ Place = process of moving products from producer to intended user. It refers to the channel/route through which goods move from manufacturer to final consumer. Place is also called: Channel Distribution Intermediary 2. Importance of Place ⭐⭐⭐ The product must be available: At the RIGHT PLACE + RIGHT TIME Place helps ensure: Availability Movement of goods Physical distribution Transfer of ownership Convenience to customers 3. Channel of Distribution ⭐⭐⭐⭐⭐ A channel of distribution is the route taken by goods from manufacturer to consumer. It may involve: Manufacturer Agent Wholesaler Retailer Consumer Channels create: Possession utility Place utility Time utility 4. Participants in Distribution System Remember: M → I → F → C Manufacturers Intermediaries Facilitating agencies Consumers 5. Direct Channel ⭐⭐⭐⭐ Manufacturer → Consumer No intermediary is involved. Examples: Direct selling Online selling The PDF gives Dell as an example of a company using direct selling and online sales. Advantages Direct contact with customers Greater control No intermediary margin Direct customer feedback 6. Indirect Channels ⭐⭐⭐⭐⭐ Intermediaries are used. One-Level Manufacturer → Retailer → Consumer Only one intermediary. Two-Level Manufacturer → Wholesaler → Retailer → Consumer Two intermediaries. This is a common channel for consumer goods. Three-Level Manufacturer → Agent → Wholesaler → Retailer → Consumer Three types of intermediaries. Used particularly when a manufacturer has a limited product line but wants to cover a wide market. 7. Functions of Distribution Channel ⭐⭐⭐⭐⭐ Three broad functions: A. Transaction Functions Buying Selling Risk bearing B. Logistical Functions Assembling Storage Grading Sorting Transportation C. Facilitating Functions Financing Market information Post-purchase service Maintenance Assistance to buyers/sellers Easy memory: T → L → F Transaction → Logistics → Facilitation 8. Functions of Wholesalers ⭐⭐⭐ Important: Buying Selling Storage Grading Packing Assembling Breaking bulk Risk bearing Financing Transportation Market information 9. Functions of Retailers ⭐⭐⭐ Retailers sell goods/services to the ultimate consumer for personal/non-business use. Important functions include: Buying Selling Storage Providing product information Providing variety/assortment Customer service Financing/credit in some cases Promotion/display 10. Factors Affecting Choice of Distribution Channel ⭐⭐⭐⭐⭐ Product Factors Price Perishability Size Weight Technical nature After-sales service requirements Market Factors Size of market Number of customers Geographical concentration Buying habits Middlemen Factors Availability Cost Services provided Efficiency Producer Factors Financial position Managerial experience Control desired Company size Other Factors Competitors' distribution channels Social viewpoint Freedom to alter/replace middlemen The PDF explicitly identifies product-, market-, middlemen- and producer-based factors, along with competitor/social considerations.' make a ppt with all the content in this Follow Design: {"palette":["Channel navy #0F172A — primary headers and foundational text","Logistics cobalt #2563EB — active nodes and directional vectors","Signal amber #F59E0B — high-priority takeaways and milestone badges","Canvas porcelain #F8FAFC — slide background fill","Card mist #FFFFFF — content card surface","Border slate #E2E8F0 — structural dividers and flow connectors"],"fonts":{"Plus Jakarta Sans":"https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,200..800;1,200..800&display=swap","Inter":"https://fonts.googleapis.com/css2?family=Inter:ital,wght@0,100..900;1,100..900&display=swap"},"type":"Plus Jakarta Sans in bold and semi-bold weights for high-impact section titles and metric highlights; Inter in regular and medium weights (1.5 line height, balanced tracking) for multi-level definitions, bullet breakdowns, and structured channel pathway labels.","layout":"12-column modular grid with generous 64px padding, structured for linear flow diagrams (horizontal sequence nodes for multi-tier channel levels), three-column comparison cards for intermediary functions, and a dedicated top-right coordinate tracker for topic units.","framework_treatment":"Crisp pill badges for channel participants (M, I, F, C), horizontal pipeline cards with directional arrow connectors showing distribution tiers, segmented 3x3 functional matrices (Transaction, Logistics, Facilitation), and soft-shadowed white cards resting against an ultra-light cool gray field.","feels_like":"A Harvard Business School executive strategy masterclass deck crossed with an enterprise supply-chain operations guide"}
Presentation overview
This community presentation was shared by Diya Binoj as a complete 9-slide example. 'UNIT 3 — PLACE DECISION: CHANNELS OF DISTRIBUTION Main topics: Meaning & importance of Place Types of Distribution Functions of Intermediaries Factors affecting choice of chann… The preview lets you review the full sequence in order, rather than judging the design from a single cover image.
Use it as a reference for planning your own deck: notice how the amount of information changes from slide to slide, where visual emphasis appears, and how repeated design choices help the presentation feel connected. Community examples are inspiration, not locked templates, so you can keep the ideas that fit your audience and replace anything that does not.
Learn from the example
Look at the job each slide performs. Identify where the deck introduces its subject, develops the main points, adds evidence or examples, and moves toward a conclusion.
Notice which element attracts attention first and how headings, supporting text, images, and data are separated. Strong hierarchy makes the intended reading order obvious.
Compare spacing, typography, color, and repeated components across the slides. Consistent rules help varied content feel like one presentation instead of unrelated screens.
Make it your own
Begin with your audience and the decision, lesson, or action the presentation should support. Replace the topic, examples, evidence, and visuals with material you can verify, then edit every slide for one clear takeaway. You can borrow the visual direction without copying the creator's wording or message. Presenton will use this community deck as a design reference while you develop content for your own purpose.
