PCPS College: Admissions Status & Performance Report – Community Presentation

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Slide 1: Title SlidePCPS College: Admissions Status & Performance ReportSubtitle: Data-Driven Analysis of Funnel Metrics, Channels, and Fee CollectionsBranding Note: Place PCPS College Logo centered at the top.Slide 2: Overall Conversion FunnelExecutive Summary – Admissions Funnel BreakdownTotal Leads: 23,339Visitors: 1,012 (4% Lead-to-Visitor conversion rate)Admissions: 131 (13% Visitor-to-Admission conversion rate)Enrolled: 1 (1% Admission-to-Enrolled conversion rate)Key Takeaway: High top-of-funnel reach with over 23,000 leads, but significant drop-off occurs before campus visits and final enrollment logging. Focus needed on boosting campus visits and securing final enrollments.Slide 3: Pipeline & Lead Status AnalysisCurrent Pipeline DistributionPipeline StatusLead CountWeighted Forecast (Σ P(admit))Interested but will decide47771.5Scheduled1730.0Admitted126126.0Interested11838.9Visited800.0Not Interested180.0Not Eligible130.0Unknown70.2Key Insights:477 leads are in the "Interested but will decide" phase—this represents the largest immediate revenue opportunity.173 scheduled leads need proactive follow-up to convert to actual campus visits.Slide 4: Performance & Conversion by CourseCourse Breakdown & Conversion EfficienciesCourseVisitsAdmitsConversion RatePossible/ForecastBSc (Hons) Software Engineering7257410.2%96.8BSc (Hons) Business Management2212712.2%25.5BSc (Hons) Software Engineering - Topup7342.9%0.6BSc (Hons) Business Management - Topup200.0%0.3Key Takeaway: Software Engineering generates the largest volume of visits and admits, while Top-up courses show high conversion efficiency despite low overall footfall.Slide 5: Admissions Channel Performance & ROIChannel Breakdown & Conversion EfficienciesSource ChannelTotal LeadsVisitorsAdmissionsVisitor Conversion RateShare of Total AdmitsAgent Referral10,976499408.0%30.5%Unknown--27-20.6%Student Referral72662537.9%19.1%Walk-in103952324.2%17.6%Website / Online Inquiry66531619.4%4.6%Events2,62223662.5%4.6%Staff Referral2120315.0%2.3%Alumni Referral22150.0%0.8%Key Takeaways:Volume Driver: Agent Referrals contribute the highest absolute volume of admissions (30.5%).Highest Efficiency: Student Referrals (37.9%) and Walk-ins (24.2%) deliver the highest conversion rates from visitors to admissions.Slide 6: Top Feeder +2 CollegesPrimary Feeder InstitutionsDAV: 5 AdmissionsKMC: 4 AdmissionsLittle Angel's College: 4 AdmissionsOmega International College: 4 AdmissionsUnited Academy: 4 AdmissionsNIST: 3 AdmissionsSouthwestern State College: 3 AdmissionsXavier International College: 3 AdmissionsOther key feeders (2 admissions each): Fluorescent, Global College, LRI, MP School, Triton International CollegeSlide 7: Financial Insights – Tuition & CollectionsAverage Agreed Fee & Fee Payment DistributionAverage Agreed Fee by Course (NPR)BSc (Hons) Software Engineering: NPR 1,074,529.41 (85 Admissions)BSc (Hons) Business Management: NPR 917,903.23 (31 Admissions)BSc (Hons) Business Management - Topup: NPR 448,333.33 (3 Admissions)BSc (Hons) Software Engineering - Topup: NPR 421,066.67 (6 Admissions)Fee Paid Breakdown (Total Students: 131)Fee Paid Range (NPR)Student CountShareBelow 10,0003526.7%10,000 – 25,0003123.7%25,000 – 50,0001713.0%50,000 – 75,00053.8%75,000 – 2,000,0003123.7%2,000,000 and above43.1%No data entered86.1%Slide 8: Strategic Next Steps & RecommendationsAction PlanTarget Decision Stage Leads: Prioritize direct counseling for the 477 decision-stage leads to increase conversion.Incentivize Peer Referrals: Scale Student and Alumni referral programs, as they deliver the highest conversion efficiency (>37%).Optimize Digital Lead Quality: Refine online ad targeting and landing pages to improve the conversion rate of digital leads to physical campus visits.Data Hygiene & Payment Tracking: Complete missing payment data for the remaining 6.1% of records and streamline final enrollment logging. Follow Design: {"palette":["Deep Teal #0F4C5C — authoritative anchors and text","Electric Cyan #2EC4B6 — conversion indicators and positive funnels","Coral Accent #E71D36 — critical drop-offs and targets","Light Mint #F0FDF4 — positive alert backgrounds","Light Gray-Blue #F8FAFC — clean canvas background"],"fonts":{"Plus Jakarta Sans":"https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,200..800;1,200..800&display=swap","Roboto Mono":"https://fonts.googleapis.com/css2?family=Roboto+Mono:ital,wght@0,100..700;1,100..700&display=swap"},"type":"Plus Jakarta Sans for modern, friendly bold headers; Roboto Mono for data points, percentages, and funnel metrics to emphasize analytical precision.","layout":"Dashboard-inspired layout with asymmetrical panels, key KPI metrics pinned to the left, and interactive-looking card structures.","framework_treatment":"Soft shadow cards, pill-shaped conversion indicators, progress bar visuals for funnel stages, and clean minimalist line elements.","feels_like":"A modern EdTech analytics platform dashboard"}

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