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Slide 1 : About INFI-D Media
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Who We Are
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INFI-D Media is a service-based digital marketing company that helps businesses build a strong online presence, reach the right audience, and generate business opportunities through strategic social media marketing.
Our services
Social media management.
Content strategy and planning.
Graphic design.
Reels and video content.
Meta Ads management.
Community management.
Performance reporting.
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“Our focus is not only to increase followers. Our focus is to build NavDwell Properties as a trusted real-estate brand and generate relevant enquiries.”
Slide 2: Our Understanding of NavDwell Properties
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Understanding Your Business
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Real estate is a trust-driven business. Before contacting a property company, customers usually want to understand the company, the property, the location, the price range, and the benefits of investing.
Marketing objectives
Build strong brand awareness for NavDwell Properties.
Present properties professionally on social media.
Reach potential buyers, investors, tenants, and sellers.
Build trust through educational and informative content.
Generate enquiries through Instagram, Facebook, and WhatsApp.
Increase property visit and consultation opportunities.
Slide 3: Current Challenges and Growth Opportunities
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The Digital Growth Opportunity
Common challenges
Inconsistent social media posting.
Limited use of Reels and video tours.
Low local-market visibility.
Too much focus on promotional posters.
Lack of educational and trust-building content.
No structured lead-generation system.
Slow or unorganized lead follow-up.
Opportunities for NavDwell Properties
Create professional property walkthrough videos.
Showcase location and neighbourhood benefits.
Publish home-buying and investment tips.
Share client reviews and success stories.
Run targeted Instagram and Facebook campaigns.
Direct interested users to WhatsApp and site-visit bookings.
A successful real-estate content strategy should include a mix of property listings, educational content, local information, video tours, testimonials, and community-focused content.
Slide 4: Goals and Key Performance Indicators
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Six-Month Marketing Goals
Main goals
Improve the online presence of NavDwell Properties.
Build a professional and recognizable brand identity.
Increase relevant followers and engagement.
Reach potential customers in the target location.
Generate qualified property enquiries.
Generate site-visit and consultation requests.
Build a repeatable social media and lead-generation system.
Key performance indicators
Reach and impressions.
Profile visits.
Follower growth.
Reel views and watch time.
Engagement rate.
Cost per lead.
Lead quality and conversion rate.
Important note
Performance will depend on property demand, location, creative quality, advertising budget, offer, market conditions, and the speed of the sales-team follow-up.
Slide 5: Target Audience and Platform Strategy
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Reaching the Right Audience
Target audience
First-time homebuyers.
Families searching for residential properties.
Real-estate investors.
Tenants and landlords.
Property sellers.
Commercial-property buyers.
NRIs, where applicable.
People searching for properties in selected localities.
Instagram- Brand awareness and engagement- Reels, property tours, carousels, Stories
Facebook- Local reach and lead generation- Property listings, lead ads, local content
Slide 6: Content Strategy
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Content Pillars for NavDwell Properties
1. Property Showcase
New property listings.
Property walkthroughs.
Interior and exterior videos.
Floor plans and amenities.
Price-range-based property suggestions.
Project-launch content.
2. Educational Content
Documents required to buy a property.
Home-loan basics.
Buying-process explanations.
Common mistakes made by buyers.
Registration and legal-process awareness.
Investment tips.
3. Location and Lifestyle Content
Nearby schools and hospitals.
Transportation facilities.
Shopping and entertainment areas.
Neighbourhood guides.
Upcoming infrastructure.
Local investment potential.
4. Trust-Building Content
Customer testimonials.
Client success stories.
Team introductions.
Behind-the-scenes content.
Frequently asked questions.
Company values and process.
5. Market and Investment Content
Local property-market updates.
Rental-market information.
Investment opportunities.
Buyer and seller insights.
Budget-based property guides.
Suggested content ratio
40% property showcase.
30% educational content.
20% local and community content.
10% brand, team, and testimonials.
Slide 8: Six-Month Action Plan
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Six-Month Growth Roadmap
| Month | Focus | Key activities |
| ------- | --------------- | ---------------------------------------------------------------------------------------------- |
| Month 1 | Foundation | Social-media audit, profile optimization, brand templates, audience research, content calendar |
| Month 2 | Awareness | Regular Reels, property posts, educational content, Stories, local engagement
| Month 3 | Trust building | Testimonials, team videos, FAQs, location content, property walkthroughs
| Month 4 | Lead generation | Meta Lead Ads, WhatsApp campaigns, enquiry forms, site-visit campaigns
| Month 5 | Optimization | Analyze performance, improve creatives, test audiences, retarget engaged users
| Month 6 | Scaling | Scale successful campaigns, improve conversion, review results, plan the next six months
Slide 9:-
Explaining Month 1 to 6:-
Month 1: Foundation
Audit existing Instagram and Facebook profiles.
Improve profile bio and contact buttons.
Add location, WhatsApp, and enquiry links.
Create branded post templates.
Define target audience and local areas.
Prepare the first 30-day content calendar.
Month 2: Awareness
Start consistent posting.
Publish property and location-based Reels.
Introduce the NavDwell team.
Improve engagement with comments and Stories.
Build local visibility.
Month 3: Trust Building
Publish customer reviews.
Create “Ask a Property Expert” videos.
Share the buying and selling process.
Post behind-the-scenes content.
Conduct a live Q&A or virtual property tour.
Month 4: Lead Generation
Launch Meta Lead Ads.
Promote selected properties.
Use WhatsApp enquiry campaigns.
Add strong calls to action.
Start retargeting people who watched videos or interacted with the page.
Month 5: Optimization
Identify the best-performing content.
Test different videos, captions, offers, and audiences.
Improve lead quality through better forms.
Focus on the property categories receiving maximum interest.
Month 6: Scaling
Increase budget for successful campaigns.
Promote high-performing property videos.
Retarget warm audiences.
Review leads and site visits.
Prepare a long-term growth plan.
Slide 10: Content, Advertising, and Lead-Generation System
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How We Will Generate Enquiries
Content examples
“3BHK Apartment Tour in [Location].”
“What Can You Buy Within a ₹50 Lakh Budget?”
“5 Things to Check Before Buying a Property.”
“Why [Location] Is Becoming a Popular Investment Area.”
“Property of the Week.”
“Client Success Story.”
“Home-Loan Questions Answered.”
“Virtual Property Walkthrough.”
“New Project Launch.”
“Book a Site Visit Today.”
Lead-generation process
A potential customer sees a Reel or advertisement.
The customer clicks “Send Message,” “Get Details,”
The customer submits details through a lead form or WhatsApp.
The lead is recorded and shared with the NavDwell sales team.
Interested prospects are invited for a site visit.
Lead status and results are tracked for optimization.
Advertising campaigns
Property-awareness campaigns.
Local-area awareness campaigns.
Lead-form campaigns.
Site-visit campaigns.
Retargeting campaigns.
Slide 11: Investment, Deliverables, and Important Terms
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Monthly Investment and Scope of Work
Monthly budget
Total monthly marketing budget: ₹62,000
NOTE:- Meta Ads advertising charges are paid directly to Meta through the client’s own Meta Business or Ad account
Deliverable:-
12–16 social-media posts.
8–12 Reels.
18 Story (IG / FB)
Regular Instagram and Facebook Stories.
Monthly content calendar.
Captions and hashtag strategy.
Social-media page management.
Meta Ads campaign management.
Community management.
Monthly performance report.
Monthly strategy meeting.
INFI-D Media aapko 11 chiz da rhi hain jo ke market ma etna koi nhi deta
ppt bana da bhai mast de real estate sa relate ho bass
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