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Slide 1: Title Slide · Title: AHENTE ADVANTAGE ONLINE LEADS PLAYBOOK · Subtitle: A Simple System for Turning Facebook Inquiries Into Appointments & Sales · Speaker Notes: Welcom…
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Slide 1: Title Slide · Title: AHENTE ADVANTAGE ONLINE LEADS PLAYBOOK · Subtitle: A Simple System for Turning Facebook Inquiries Into Appointments & Sales · Speaker Notes: Welcome everyone. Today we are going over the Ahente Advantage Playbook. Running Facebook ads is only the first part of the process. What happens after they inquire makes a massive difference in the value you get from those leads. --- Slide 2: The Core System · Title: The Simple System · Content: · You don't need complicated scripts or aggressive selling. · You just need a repeatable process: · REPLY → UNDERSTAND → QUALIFY → ADVANCE → FOLLOW UP → TRACK → NURTURE · Speaker Notes: This is the roadmap for our entire presentation. We are going to break down each of these steps. --- Slide 3: Part 1 – Respond Fast · Title: 1. Reply as Soon as Possible · Content: · Goal: Respond while their interest is still high. Buyers often message multiple agents at the same time. · Recommended Time: Within 5–15 minutes whenever possible. · Fast does NOT mean rushed. · Fast responses show you are attentive, professional, and serious about assisting the buyer. · Speaker Notes: Speed is crucial. If you take hours to reply, they've likely already talked to someone else. But remember, fast doesn't mean rushing a messy answer. It means acknowledging them quickly and professionally. --- Slide 4: Answer Their Question First · Title: Avoid "Quotation Dumping" · Content: · Rule: Answer their initial question first. · Don't send a long generic introduction or ask five questions without answering them. · Example: If they ask "How much is the downpayment?" · Bad: "Hi sir, what variant do you want? Where are you located?" · Good: "Hi Ma'am! For the Xpander GLS, financing starts at P____. May I ask if you're looking for the lowest cash-out or a lower monthly payment?" · Speaker Notes: A quotation gives information, but a good conversation helps the buyer make a decision. Always address their concern first, then naturally move the conversation forward. --- Slide 5: Lead Temperature Guide · Title: Don't Judge a Lead Based on the First Message · Content: · A message like "HM?" or "DP?" doesn't mean they are a bad lead. · HOT LEAD: Specific questions, realistic budget, has a timeline, wants computation/test drive. · WARM LEAD: Interested but comparing, saving up, or waiting for a specific date. · COLD LEAD: Early research, unrealistic expectations, no clear timeline. · Speaker Notes: Give your best attention to hot prospects, but don't abandon warm leads. Some buyers just need more time. --- Slide 6: Part 2 – Understand & Qualify · Title: 2. Ask the Right Questions · Content: · After answering their concern, learn about their needs. Don't interrogate; keep it conversational. · Useful Questions: · Which model or variant are you considering? · Are you planning to finance or pay cash? · Which is more important: lower cash-out or lower monthly? · When are you planning to get the vehicle? · Have you submitted an application elsewhere? · Speaker Notes: Instead of firing off a list of questions like a robot, weave these into the chat naturally. One question should lead to the next. --- Slide 7: Part 3 – Move Forward · Title: 3. Always Aim for the Next Step · Content: · Your job is not to chat forever. The goal is to move the buyer to the next logical step. · Pipeline: Inquiry → Qualification → Computation → Application → Test Drive → Approval → Release. · Attempt to Set an Appointment: · Showroom visit, Test drive, Phone call, Video call, Online application. · Speaker Notes: You don't have to close the entire sale inside Messenger. Just keep the buyer moving forward. Every small commitment (like sending requirements or choosing a variant) is a win. --- Slide 8: Offer Two Simple Choices · Title: The Power of Two Options · Content: · Avoid vague questions like: "When are you free?" or "Would you like a test drive?" · Instead, offer two simple choices: · "We have a model unit available. Are you more available tomorrow or Wednesday?" · "We can arrange a test drive. Would morning or afternoon be more convenient?" · Giving two options makes it easier for the buyer to make a decision. · Speaker Notes: This is a classic sales technique. It removes the friction of the buyer having to figure out their own schedule and makes it a simple A or B choice. --- Slide 9: Part 4 – Follow Up Properly · Title: 4. Don't Give Up After One Message · Content: · Lack of response doesn't always mean lack of interest. They may be busy, discussing with family, or gathering funds. · The 7 Follow-Up Standard: For promising inquiries that stop responding, aim for approximately 7 meaningful follow-up attempts within the first 2–3 days. · After that, continue nurturing good prospects periodically. · Speaker Notes: Persistence pays off. But you need to be strategic. --- Slide 10: Better Follow-Up Strategies · Title: Give Them a Reason to Respond · Content: · Don't just say: "Follow up po" or "Update po?" (Avoid this!) · Better Ideas: · Additional computation: "I prepared another option with a lower cash-out." · Availability update: "I checked our available colors for you." · Walkaround video: "Sharing a quick video of the unit." · Comparison: "I can send the main differences between GLX and GLS." · Speaker Notes: Follow up to help, not simply to chase. Every follow-up should provide new information or make the buying process easier. --- Slide 11: Part 5 – Track Every Lead · Title: 5. Don't Manage Leads From Memory · Content: · Once inquiries pile up, it's easy to forget who needs what. · Use a Lead Tracker and assign clear statuses: · NEW LEAD / CONTACTED · QUALIFIED (Needs/budget known) · APPOINTMENT SET / APPLICATION SUBMITTED · APPROVED / RESERVED / SOLD · NOT QUALIFIED / NO RESPONSE · Speaker Notes: Write it down. Record how many follow-up attempts you've made (Follow-Up #1, #2, etc.). This allows you to see if you are truly maximizing each lead. --- Slide 12: Part 6 & 7 – Trust & Daily Routine · Title: Build Trust & Stay Visible · Content: · Give Prospects Reasons to Trust You: Ask happy clients for a Facebook Review and a Referral (the best time is right after a successful transaction). · Daily Checklist: · Check all new inquiries · Respond to unanswered leads · Answer initial concerns · Ask qualification questions · Move qualified buyers to the next step · Complete scheduled follow-ups · Update lead statuses · Speaker Notes: Use a simple daily checklist every working day. Don't overcomplicate it. --- Slide 13: Final Reminder · Title: Be a Consultant, Not Just a Quoter · Content: · Imagine you are the customer: One agent takes hours to reply, another just sends a quote. A third answers quickly, understands your budget, and guides you. · Which agent would you rather buy from? · Your ads generate opportunities. Your sales process maximizes them. · Speaker Notes: Help the buyer understand their options. Ask questions. Make recommendations. Solve problems. --- Slide 14: Conclusion · Title: Best of Luck With Your Sales! · Content: · Respond fast. · Help genuinely. · Follow up consistently. · Always move the conversation forward. · May your inquiries turn into conversations, your conversations into appointments, and your appointments into successful transactions. · Speaker Notes: Thank you for your time. Let's go out there and close some deals Follow Design: {"palette":["Ignition orange #FF6B00 — primary emphasis, action buttons, and active pipeline stages","Deep asphalt #0F172A — primary headings, high-contrast text, and dark structural cards","Steel slate #475569 — secondary labels, supporting copy, and subtle dividers","Signal emerald #10B981 — 'Good' chat examples, hot lead tags, and conversion milestones","Alert crimson #EF4444 — 'Bad' chat examples, quota risks, and cold lead tags","Showroom ice #F8FAFC — clean slide canvas background","Pure card white #FFFFFF — content containers and comparative chat panels"],"fonts":{"Plus Jakarta Sans":"https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,200..800;1,200..800&display=swap","Inter":"https://fonts.googleapis.com/css2?family=Inter:ital,wght@0,100..900;1,100..900&display=swap"},"type":"Plus Jakarta Sans in Bold and ExtraBold for punchy, modern sales headlines with tight letter-spacing (-0.02em); Inter in Regular and Medium (line-height 1.5) for crisp bullet points and dialogue transcripts. Section headers and pipeline stage counters use uppercase Plus Jakarta Sans in SemiBold with +0.08em tracking.","layout":"A structured 12-column tactical grid with generous 48px canvas padding. Employs asymmetric split-screen layouts for 'Bad vs. Good' response comparisons, horizontal stage-gate swimlanes for pipeline progressions (Reply through Nurture), and 2-column or 3-column micro-card groupings for qualification questions and daily checklists.","framework_treatment":"Sleek rounded-rectangle cards (12px radius) with 1px slate-tinted borders and soft elevation drops; visual message bubbles distinguishing customer inquiries from agent replies; hot/warm/cold temperature badges with tinted pills; bold top-border accent strips on active framework cards; high-contrast step number badges anchoring each playbook phase.","feels_like":"A high-performance automotive dealership sales accelerator crossed with an agile CRM playbook"}
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This community presentation was shared by Mari Arni Conchina as a complete 14-slide example. Slide 1: Title Slide · Title: AHENTE ADVANTAGE ONLINE LEADS PLAYBOOK · Subtitle: A Simple System for Turning Facebook Inquiries Into Appointments & Sales · Speaker Notes: Welcom… The preview lets you review the full sequence in order, rather than judging the design from a single cover image.
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